ZOOMIO Platform Feature List


User Interfaces

Two user interfaces that access the same emails, lists prospect data, etc. 
Easy Campaigner - for campaigns based on pre-defined, triggered campaign flows
Zoomio Campaigner - for campaigns based on customized campaign flows
Zoomio Campaigner -  telemarketing user interface

 

Prepare Prospect data
Define segments
Import via MS Excel or ".txt"
Segement on import
Update prospect fields on import
Create Dynamic Lists
Combine Lists
Custom Attributes

 

Create Content
Image upload and storage
Document upload and storage
Templates with placeholders
Shared content blocks for templates
Template & content block access/permissions for sub-accounts
International email encoding
Personalized content (simple dynamic)
Standard or customized unsubscribe functionality

 

Prepare Messaging Channels
Simple and advanced email editors
Opt in web forms
Customizable web forms / pages
Landing pages for online & offline campaigns
Microsites / web pages
Telemarketing scripts
SMS messages
Standard unsubscribe form
International characters in web forms

 

Execute Campaigns
Campaign flow templates (fixed flows)
Campaign Flow Designer for building customer flows
Conditional Lead Definintions
Picklists for rendering conditional data in email and web forms/pages
Email reply forwarding
Simple customized email "from" or any sender address
Private IP and up to three user-selectable private sender addresses
Personalized URL merge

Campaign scheduler

 

Trigger Messages and Actions
More than 30 event triggers provided as standard functionality
Email triggers
Web form triggers
SMS triggers
Telemarketing triggers
Triggers for add to and removing prospects to/from lists
Triggers for updating attribute values

 

Track Results
Real-time statistics
Email click-map report
Graphical reports
Export campaign responses
Optional Analytics module (based on Spotfire® - Tibco)

 

Integrate
Zoomio Acccess for API to Zoomio web services
Microsoft Dynamics CRM 3.0
Microsoft Dynamics CRM 4.0
E-commerce campaigner module

 

Expand
Departmental sub accounts
Business unit sub accounts
Templates shared with sub accounts

 

 

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