Products
ZOOMIO E-Mailmarketing
Effective, trackable e-mail campaigns
Have you ever wished that ongoing individual mailouts of sales materials could be made easier, cheaper and more trackable? Are you one of the many who have tried sending out newsletters and asked yourself: “God knows how many people are reading this and who they are? And what do they pay particular attention to when reading?” Or have you seen and heard of the many companies and organisations that have erroneously (and with serious consequences) sent out their distribution lists along with their newsletters?
Opportunities for complex campaign processes
ZOOMIO Campaigner contains an effective e-mailmarketing tool that can send out personalised, trackable HTML e-mails, either independently or as part of your professional sales and marketing campaigns. These e-mails can be sent to one or more lists of recipients or integrated into more complex campaigns, in which e-mailouts are based on the recipients’ responses.
Tracking e-mail at individual level
Sending out campaigns using ZOOMIO Campaigner offers tracking options far beyond the capacity of traditional systems. By tracking at individual level, you can:
• See who has opened your e-mails, what they have clicked on and when they did it.
• See the behaviour of individual recipients, and make active use of this knowledge when working on your campaigns and targeting them so that you achieve a greater response for the individual campaign.
• Notify sellers instantly of relevant contacts and potential customers in their inboxes.
Timing and resending e-mail ... increase your opening rates by up to 20%!
ZOOMIO Campaigner can automatically resend a campaign after a certain number of days to recipients who have not yet read the e-mail. Experience shows that not reading does not necessarily indicate lack of interest – there may be other reasons such as holiday, business and so on that meant that the e-mail was not read when it was first sent.
ZOOMIO Campaigner e-mailmarketing offers:
Editing options:
• The system has an editing option that gives recipients an easy way to edit their own data or remove themselves from a mailing list.
• You can build personal, individualised e-mails by merging both recipient and sender details in the subject line, return e-mail address and throughout the rest of the content.
• It is possible to insert a picture of the sender.
Effective mailouts:
• The system effectively mails out both graphical (HTML) and text e-mails, and automatically decides whether text or HTML is supplied.
• You can view the content and test the mailout before sending.
Measurable results:
• The system registers the number of sent, opened, answered and undeliverable e-mails along with which links the recipients click.
• The time when e-mails are opened, clicked etc. is noted.
Safety in the mailout:
• Each e-mail is sent individually. This increases the probability of a successful delivery.
• E-mailouts are very fast, which ensures that e-mail is delivered on time.
Automated actions and tracking options
• The system offers an easy combination of thank you and follow-up e-mails.
• It is possible to set up automated actions, e.g. re-sending e-mails, or to notify the marketing or sales personnel of recipient responses such as subscriptions, clicks etc.
Easy to combine with other marketing channels
• The system allows you to easily combine e-mailmarketing with other telemarketing activities such as SMS, websites etc.
Contact us
If you wish to learn more about your opportunities with ZOOMIO E-mailmarketing, please contact VP International Sales Henrik Øgaard +45 70 23 44 08.
