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New solution boosts the effects of email marketing
Monday, September 08, 2008
ZOOMIO Analytics is a new, effective analysis tool that makes it possible for companies to get more out of their marketing money.
With few mouse click companies now get the opportunities to make their email marketing campaigns even more direct and to the point.
ZOOMIO A/S, launches ZOOMIO Analytics a new add on for ZOOMIO Campaigner. ZOOMIO Analytics can instantly supply users with information about which button to push when wanting to optimize email campaigns and as a result get more value for their marketing money.
”With ZOOMIO Analytics there is no excuse to why companies should not improve the results of your email marketing significantly says Per John Jensen, CEO, ZOOMIO.
With the help of ZOOMIO Analytics the company can analyze and for an example get the answers to the following questions:
- What are the most effective subject lines in your campaigns?
- When is the most efficient time to send out your campaigns?
- What content has the best effect on your campaigns?
- How will does your segmentation of the recipients work?
”With ZOOMIO Analytics you get a quick overview of how your campaigns perform compared to previous campaigns – and with the help of interactive filters you can analyze and get the answer to the exact questions you find relevant. For example the solution gives you the opportunity to benchmark your own campaigns with the general tendency within your business on open rate. Open rate is the percentage of the emails has been opened.
Analytics shows if your subject line works, how well your message is received or which day is best to send your campaigns. All together analysis and facts that enables our customers to improve their ROI (Return on Investment)by getting even more value for their money spent on email marketing”, says Per John Jensen, CEO, ZOOMIO, who sees a large potential in ZOOMIO Analytics.
For further information on ZOOMIO Analytics: Per John Jensen. Telephone + 45 7023 4408.
