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Zoomio Introduces Standard Connector for Microsoft Dynamics® CRM 4.0
Friday, October 03, 2008
ZOOMIO, provider of the award winning e-marketing platform ZOOMIO Campaigner, today announced the ZOOMIO Connector for Microsoft Dynamics® CRM 4.0. The new connector enables companies to immediately add greater business value to their CRM investments via campaign response tracking, automated lead generation and more targeted customer communication.
The ZOOMIO Connector provides out-of-the box integration between ZOOMIO Campaigner – the industry leading multi-channel marketing system – and Microsoft CRM 4.0. The combined solution permits marketers to build and execute trackable campaigns that can combine email, landing pages, web forms, web pages, SMS messages, telemarketing scripts and telemarketing call lists. With support for triggered communication between these messaging channels, companies using Microsoft CRM 4.0 can install the ZOOMIO connector in just minutes and begin speeding up the process of generating qualified sales leads that are delivered in real-time to specific CRM users.
“From day one, ZOOMIO Campaigner enables companies using Microsoft CRM increase the value and effectiveness of their CRM investments”, said Per John Jensen, CEO at ZOOMIO. “Unlike single-channel marketing tools, ZOOMIO Campaigner provides differentiated advantages. Not only is the integrated solution competitively priced, but it tracks more than 20 campaign response types that can be used to generate CRM Activities and enrich the workflows that are extremely popular in Microsoft CRM 4.0.”
